to a particular page of a website and incorporating those keywords in to the text of the page after carrying out a keyword density report.
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Off Page Optimisation - Link development/building, assessing the number and quality of links, improving the Google Page Rank.
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Ensuring White Hat SEO tactics are implemented.
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Researching online competitors using Web position Gold to produce a ranking report for the main search engines, including Google,
Yahoo and MSN, to establish why competitor’s sites rank highly.
and Meta tags, ensuring that all indexing techniques were covered.
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Regular checking of Keyword trends to ensure optimal use of keywords at all times.
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Experienced in PPC campaigns including Google and sponsored links in Yahoo and MSN having run campaigns for my clients.
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Analysing site statistics, including Google analytics, setting bench marks, KPI’s, for the site and getting a better understanding of the
end user requirements, ROI.
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Budget management to ensure goals and targets are met.
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Regular updates to the sites.
-
Regular reporting to the client.
And the following...................Link building
How
do you define the online marketplace?
When potential
customers look for an answer to their problem, they'll do a search on Google,
they'll scan directories, read articles and product reviews, lurk on
discussion groups and evaluate competitors.
The sites that your
potential customers use to do this make up the online marketplace around your
industry. These are the sites you need to be on and your linking
strategy must get you there.
An effective link
building strategy is not, “I'm looking for 50 links from websites with a
minimum Page Rank of 5” but rather, “I want 50 links from the most
important information websites that my customers and potential customers
regularly use.”
1.
Understand your marketplace
What market sectors
do you really service? How do these different sectors rank in terms of
importance to your business?
2.
Develop good content
There's no
substitute for good content. It's content that customers look for, content
that gets you up the search engine rankings and content that encourages others
sites to link to yours.
3.
Make sure your content is well written
You copy needs to
be well written and needs to be accessible to search engines. That means being
aware of the words that people will use looking for your products and
incorporating those words into your titles and descriptions, headings and
subheadings, and of course in your linking text.
4.
Look at media sites
Media sites have
large audiences of people looking for information - get coverage and a link
to your site and not only will you get a significant spike in traffic to your
site, but you'll also get a percentage of that audience linking to you because
the media site did. Links attract links.
5.
Issuing online press releases
Approaching media
sites above is very much a one-to-one approach where personal contact is
essential. Issuing online press releases is more of a one-to-many approach.
6.
Move on to non-media sites
Many of these sites
may give you one way links, others will ask for a reciprocal link. Because
you're asking only top sites, then it makes sense to agree.
But instead of
burying a link to them in some remote links directory, include them in your
content, write a short article little about them, even recommend them if
they have something useful to offer your visitors.
7.
Monitor and evaluate
Monitoring and
evaluating is not simply a matter of counting how many links you manage to
get. What is really worth measuring is the benefit those links bring
your business.
So as a minimum you
should measure:
·
How much increased traffic
comes from links
·
Which links bring the most
traffic
·
How much does your search
engine traffic
·
How much your sales increase as
a result.
